“This picture began in my heart, and it now has manifested outwardly.”

– Srila Bhaktivedanta Narayana Maharaja

In Goloka Vrndavana there is an exchange of love known as parakiya-rasa. It is something like the attraction of a married woman for a man other than her husband. In the material world this sort of relationship is most abominable because it is a perverted reflection of the parakiya-rasa in the spiritual world, where it is the highest kind of loving affair. Such feelings between the devotee and the Lord are presented by the influence of yogamaya. The Bhagavad-gita states that devotees of the highest grade are under the care of daiva-maya, or yogamaya. Those who are actually great souls (mahatmas) are fully absorbed in Krsna consciousness, always engaged in the service of the Lord. They are under the care of daivi-prakrti, or yogamaya. Yogamaya creates a situation in which the devotee is prepared to transgress all regulative principles simply to love Krsna. A devotee naturally does not like to transgress the laws of reverence for the Supreme Personality of Godhead, but by the influence of yogamaya he is prepared to do anything to love the Supreme Lord better.
(Sri Caitanya-caritamrta, Adi-lila chapter 4: purport by Srila Bhaktivedanta Svami Prabhupada)